Email Marketing: expert help from an industry insider

My experience
For more than five years, I helped run Lyris Technologies, the developer of the world's best selling email marketing software and services for permission-based email campaigns.

My experience includes just about everything an email marketing insider can do: setting email marketing goals and developing a strategy to achieve them; crafting email newsletters and sales offers; segmenting customers by demographics to create targeted messages; writing white papers on email marketing best practices; and presenting email-related topics at industry trade events like the Direct Marketing Association's Annual Conference and the INBOX email marketing show.

How I can help you
Short of delivering your email (I'm not an ESP) or selling you a list (build your own!), I can...

Evaluate your current email practices and recommend changes to ensure that you comply with both the law and today's best practices
Develop an email marketing strategy and tactical plan that generates positive ROI for your business while maintaining great customer relations
Advise you on the best ways to grow and maintain a permission-based (a.k.a. "opt-in") email list or customer database
Recommend technical solutions for email marketing creation, delivery, and results analysis that fit your company's goals, size, and available IT and creative resources
Help troubleshoot any email marketing problems you may be experiencing, such as poor delivery rates, low response rates, or high unsubscribe rates
Write content for your email newsletters or email sales offers

I also work with some of the most email tech savvy people on the planet; if your business needs help managing a large-scale email marketing effort, Mighty Pen Marketing can offer the best problem-solvers available.

Ready for more? Learn about my background or contact me to get started.